COPYWRITER, YOU’RE NOT GOD
GOD CREATED HEAVEN AND EARTH FROM NOTHING.
ONLY GOD CAN CREATE SOMETHING FROM NOTHING.
YOU CAN’T.
“YOU CAN'T TAKE NOTHING AND MAKE ANYTHING, YOU'RE NOT GOD.”
- GENE SCHWARTZ
YOU’RE JUST A PERSON.
YOU CAN ONLY CREATE ANYTHING FROM SOMETHING ELSE. THAT’S WHY…
JOIN THOUSANDS OF SUBSCRIBERS
A BETTER WORD FOR “CREATIVITY” IS “CONNECTIVITY.”
HEAR THIS OUT:
“WHAT YOU ARE DOING WHEN YOU ARE BEING CREATIVE IS TRYING TO CONNECT TWO SEPARATE IDEAS THAT LOGICALLY WOULD NOT GO TOGETHER UP UNTIL THAT MOMENT.”
- GENE SCHWARTZ
WHEN YOU ARE BEING CREATIVE, YOU’RE MAKING NEW CONNECTIONS. NOTHING MORE.
THERE IS NOTHING NEW UNDER THE SUN.
SO DON’T PUT PRESSURE ON YOURSELF TO CREATE SOMETHING “COMPLETELY ORIGINAL.”
BECAUSE YOU CAN’T.
INSTEAD, PUT PRESSURE ON YOURSELF TO SEEK OUT AND EXPERIENCE VARIOUS PLACES AND PEOPLE AND PERSPECTIVES THAT ARE NEW TO YOU.
AND THEN ASK YOURSELF: “HOW CAN I CONNECT THIS PLACE OR PERSON OR POINT OF VIEW TO MY PRODUCT?”
THAT’S CREATIVITY.
THAT‘S ORIGINALITY.
THAT’S TRYING HARD ENOUGH.