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Creativity is the capacity to re-imagine, to make new and novel connections between existing concepts. 

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Not the "creative" type? You can be ... 

Creativity is like a muscle: It grows and develops with exercise, practice. In other words, if you apply yourself, you can train your brain to be more artistic and imaginative, more innovative.

Ready to make an effort? Here's what you do:

Step 1: Open SnapChat.

Don't have SnapChat? Download it. It's free. 

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Step 2: Play the alphabet game.

The mechanics are easy:

  • Spot a letter

  • Take a picture

  • Outline it with the draw tool

  • Save it to your camera roll

You can look for letters everywhere: In the clouds; in the branches of a tree; in the tangled wires underneath your desk. Your goal is to outline one letter each day for 26 days. 

But don't cheat: You can't draw an "H" in the sand at the beach. Printed letters, obviously, are also off limits. 

Step 3: Stretch your creativity. 

Too easy? Getting bored? Make the game harder. Challenge yourself to:

  • Find only capitals

  • Find every letter in order

  • Find more than one letter a day

You can also keep yourself honest and motivated by playing against someone.

Over time ... 

You'll find it easier to connect seemingly unrelated dots, which is the measure of a creative individual. Why? Because the game consistently forces you to analyze your surroundings, to dig below the surface, ever-deeper. 

The result is a steady, gradual rewiring of your perspective and thought process, elements that enable creative thinking


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Clear, concise articles designed to teach 1 persuasion principle or technique at a time.

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VOLUME I
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VOLUME II
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VOLUME III
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VOLUME IV
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VOLUME V
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VOLUME VI
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VOLUME VII
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