Enjoy hundreds* of Micro-Lessons by Eddie Shleyner

 

* This page features selected Micro-Lessons. The full collection is published inside VeryGoodCopy: The Book →

 
 
 
 
 
 

Think and write like a copywriter:

Absolutely addictive essays that read and entertain like fiction while teaching real-world persuasion principles, concepts, and techniques.

 
 
 
 
 
 
 
 
     
     
     
     

    ON THINKING

    Micro-Lessons on the essential principles and concepts copywriters must understand to create their best work:

     

    Enjoy the full collection of Micro-Lessons inside VeryGoodCopy: The Book →

     
     
     
       
       

      ON WRITING

      Micro-Lessons on the proven techniques copywriters can use to write clear, vivid, and emotionally charged ads:

       

      Enjoy the full collection of Micro-Lessons inside VeryGoodCopy: The Book →