Enjoy hundreds* of Micro-Lessons by Eddie Shleyner

 

* This page features selected Micro-Lessons. The full collection is published inside VeryGoodCopy: The Book →

 
 
 
 
 
 

Think and write like a copywriter:

Absolutely addictive essays that read and entertain like fiction while teaching real-world persuasion principles, concepts, and techniques.

 
 
 
 
 
 
 
 
 
 
 
 

ON THINKING

Micro-Lessons on the essential principles and concepts copywriters must understand to create their best work:

 

Enjoy the full collection of Micro-Lessons inside VeryGoodCopy: The Book →

 
 
 
 
 

ON WRITING

Micro-Lessons on the proven techniques copywriters can use to write clear, vivid, and emotionally charged ads:

 

Enjoy the full collection of Micro-Lessons inside VeryGoodCopy: The Book →