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WRITE TO PERSUADE

Enjoy unique, addictive, and meticulously crafted "micro" lessons about copywriting, creativity, and storytelling.

{ Join some 75K email subscribers }

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Subscribe


WRITE TO PERSUADE

Enjoy unique, addictive, and meticulously crafted "micro" lessons about copywriting, creativity, and storytelling.

{ Join some 75K email subscribers }

 
 
 
 

Created in 2014 by Eddie Shleyner:

 
 
 

When you subscribe to the VGC newsletter:

Each week you’ll get a new “micro” lesson about a principle or technique you can use to create excellent advertising—free.

 
 
 

Subscribers also get free, instant access to these bonuses:


 
 
 

Enjoy dozens of fan-favorite VGC "micro" lessons—free—conveniently curated and delivered to your inbox↴

 
 
 

 
 
 

Enjoy these 6 “micro” courses and series about copywriting—free—instantly accessible via a link in your welcome email↴

 

Learn every persuasion technique I use on the VGC homepage to make it convert in the top 1% of all newsletters:

→ Complete in ~21 minutes

✅ Free, instant access when you subscribe


Get 174 rare persuasion bullets written by Gary Bencivenga, universally known as the world’s greatest living copywriter:

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Get David Ogilvy’s famous “10 Tips on Writing” memo plus BONUS color, context, and next steps by Eddie Shleyner:

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Absorb the collective wisdom of 271 pro marketers and copywriters, each sharing their most profound copywriting advice:

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Get 10 original essays—written exclusively for VGC—by David Ogilvy’s right-hand copywriter, the great Drayton Bird:

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