Eddie Shleyner is a creative director specializing in conversion campaigns. He strategizes, writes, and assembles assets designed to drive clicks, sign-ups, purchases, replies, and other measurable actions:
Landing Pages
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Email Sequences
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Paid Ads
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Sales Letters
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Landing Pages • Email Sequences • Paid Ads • Sales Letters •
He works with companies of all sizes, all over the world, including:
In 2014, Eddie started writing VeryGoodCopy, a newsletter about copywriting and creativity. In 2024, his writing was published into a bestselling book. Today, VeryGoodCopy is among the marketing industry’s most unique and celebrated resources, read by over 80K email subscribers and nearly 200K LinkedIn followers:
Eddie’s unique approach to conversion marketing creates remarkable returns (even for highly sophisticated marketing teams):
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Jordan Feise is a Content Marketing Manager at Gong, a software company specializing in revenue intelligence solutions for B2B sales teams. In 2021, Gong secured series E funding at a $7.25 billion valuation.
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“Before we hired Eddie to create the landing pages for our content,” said Jordan, “we had a very specific downloads goal. Eddie’s campaign doubled our goal with only half the list. This transformed our thinking.”
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Adam Goyette was the VP of Marketing at G2, a Chicago-based software marketplace with 3 million reviews covering more than 100K products. In 2021, G2 raised $157M at a $1.1 billion valuation.
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“Eddie was the Copy Chief at G2 for almost 3 years,” said Adam. “He would routinely get our campaign landing pages converting at over 60 percent—especially those promoting content or information, reports, articles, webinars, even sales demos.”
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Justin Welsh is a wildly successful creator, known for building a one-person, $10M online business.
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“I had a Private Working Session with Eddie,” said Justin. “ He walked me through his TLP system, explaining the principles and showing me the techniques he used to create landing pages. I used what Eddie taught me to write landing pages for my courses, which, so far, have surpassed $10 million in sales.”
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Esther Trapadoux is the Growth Marketing Manager at Amplitude, a tech company specializing in digital analytics software. In 2021, Amplitude was listed publicly at a market cap of $7.1 billion.
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“We hired Eddie to create the landing page for an upcoming lead-gen webinar we were hosting,” said Esther. “Eddie's version drove unprecedented results, including a 5X clickthrough rate and easily 3X overall conversions. It was truly amazing.”
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Devin Reed founded The Reeder, a newsletter and marketing consultancy that helps B2B marketing teams develop and deliver top-of-funnel content programs.
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“Thank you to Eddie Shleyner for rewriting my newsletter landing page,” said Devin. “The one I wrote was good, but what he did doubled my conversion rate. Phenomenal work. I’m grateful. Not only was the campaign a huge success, but it opened my eyes to a new way of creating content.”
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Chris Bradford is the Product Director at Bee Digital, a marketing agency serving the education and ed-tech sectors in the UK and US.
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“We immediately implemented Eddie's process on a low-performing landing page,” said Chris, “and saw conversions jump from 7% to 28% almost overnight. Astonishing.”
2-HOUR WORKING SESSION
Hire me to work alongside your team for 2 dedicated hours. After reviewing your campaigns assets together, I can advise, critique, guide, and/or strategize, but the onus is on you to apply my insights, plans, frameworks, and direction.
$999 per 2-hours
BUY & SCHEDULE NOW
CUSTOM CAMPAIGN
Hire me to create and deliver polished, ready-to-use assets for your conversion campaign. I’ll personally research, strategize, write, wireframe, and assemble world-class creative for your business with minimal back-and-forth.
$7500 minimum investment
FREE DISCOVERY CALL
If you’re interested in VeryGoodCopy “Consulting” and/or “Done-4-You” services, but want to ask Eddie a question before buying a session or investing your time in a free discovery call: simply submit your question(s) via this form and Eddie will personally send you an email with a clear, thorough answer.
$999 per 2-hours
BUY & SCHEDULE NOW
$7500 minimum investment
FREE DISCOVERY CALL
Thank you so much for your interest!
